bottom-up

bottom-up definition - business

bottom-up

  1. In marketing, of or relating to establishing a promotion budget on the basis of what is expected to be required to meet sales and cost objectives.
  2. In investing, of or relating to making investment decisions by first focusing on individual companies. Industry analysis and economic forecasts are considered after companies of interest have been identified. Compare top-down.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.