blow-in card

blow-in card definition - business

blow-in card

A printed card that is blown by machine between the pages of a periodical, where it remains loose until sliding out when pages are turned by a reader. Most blow-in cards are used to solicit subscriptions to the publications into which they are inserted.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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