bingo card

bingo card definition - business

bingo card

A response card inserted in periodicals to be used by readers who wish to request information or samples. The name derives from the columns and rows of numbers or letters that correspond to advertisers offering literature or samples.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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