better mousetrap

better mousetrap definition - business

better mousetrap

A technically superior product that is expected to draw customers from similar products produced by competitors. A faster processor chip for personal computers is an example of a better mousetrap.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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