baby boomer generation

baby boomer generation definition - business

baby boomer generation

The 76 million people born in the United States between 1946 and 1964. The wants and needs of baby boomers have been endlessly studied by companies that want to market goods and services to this generally well-heeled generation.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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