audience

audience definition - business

audience

The part of the general public that may express an interest in a particular product or service. Advertising a denture adhesive on MTV is an example of targeting the wrong audience. See also target audience.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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