action device

action device definition - business

action device

In direct marketing, an advertising add-on designed to induce the recipient to take a particular action. For example, a direct mailing may include stamps that can be peeled off and attached to a return-reply card.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.