any of a genus (Bouvardia) of plants of the madder family, grown for the showy flowers often used in brides' bouquets
Origin:
ModL, after C. Bouvard, 17th-c. Fr physician
See bouvardia in American Heritage Dictionary 4
noun
Any of several Mexican and Central American shrubs or herbs of the genus Bouvardia cultivated for their showy, narrowly tubular, variously colored flowers grouped in terminal cymes.
Origin:
Origin: New Latin Bouvardia, genus name
Origin: , after Charles Bouvard (1572-1658), French physician