A measurement of the number of users who leave a website after viewing only one Web page. The rate is the number of users viewing only one page divided by the total number of users visiting the site.
"bounce rate." YourDictionary, n.d. Web. 17 August 2018. <http://www.yourdictionary.com/bounce-rate>.
bounce rate. (n.d.). Retrieved August 17th, 2018, from http://www.yourdictionary.com/bounce-rate