bottom-up definition by American Heritage Dictionary
The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Progressing from small or subordinate units to a larger or more important unit, as in an organization.
bottom-up - Business Definition
- In marketing, of or relating to establishing a promotion budget on the basis of what is expected to be required to meet sales and cost objectives.
- In investing, of or relating to making investment decisions by first focusing on individual companies. Industry analysis and economic forecasts are considered after companies of interest have been identified. Compare top-down.