blazoner

noun

1. a coat of arms; heraldic shield, emblem, or banner
2. a technical description or illustration of a coat of arms in accordance with the rules of heraldry
3. showy display

Origin: ME blasoun < OFr blason, a shield, blazon

transitive verb

1. to make known far and wide; proclaim: often with forth, out, or abroad
2. to describe technically or portray (coats of arms)
3. 1. to portray in colors
   2. to adorn colorfully or showily

Origin: < the n.; mistakenly assoc. with blaze