From the colour of the company logo.
"big-blue." YourDictionary, n.d. Web. 19 October 2018. <http://www.yourdictionary.com/big-blue>.
big-blue. (n.d.). Retrieved October 19th, 2018, from http://www.yourdictionary.com/big-blue
A nickname for IBM coined from its blue and white logo and the blue covers on most of its earlier mainframes.
nickname for IBM Corp. It comes from the color used in the company’s logo.
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