behavior modificationbehavior modification
Psychol. a technique that seeks to modify animal and human behavior through application of the principles of conditioning, in which rewards and reinforcements, or punishments, are used to establish desired habits, or patterns of behavior
also called behavioral modification
- The application of learning techniques such as conditioning, biofeedback, reinforcement, or aversion therapy in order to change a person's behavior.
- See behavior therapy.
- behavior modifier