- To assure is defined as to make a statement for the purpose of inspiring morale or belief in someone
An example of a time during which a nurse might assure family members is when someone is going into surgery.
- The definition of assure is to make someone confident in their beliefs and ideas.
An example of a time when some may assure himself is when he leaves the house and reminds himself that he did check to make sure all of the lights are turned out.
- To assure means to make a commitment or promise.
An example of a time when someone might assure something is a salesperson promising that a product will work.
transitive verb-·sured′, -·sur′ing
- to make (a person) sure of something; convince
- to give confidence to; reassure: the news assured us
- to declare to or promise confidently: I assure you I'll be there
- to make (a doubtful thing) certain; guarantee
- to make safe or secure
- Chiefly Brit. to insure against loss, esp. of life
Origin of assureMiddle English assuren from Old French asseurer from Medieval Latin assecurare from Classical Latin ad-, to + securus, secure
transitive verbas·sured, as·sur·ing, as·sures
- To inform positively, as to remove doubt: assured us that the train would be on time.
- To cause to feel sure: a gesture that assured her of his devotion.
- To give confidence to; reassure.
- To make certain; ensure: “Nothing in history assures the success of our civilization” ( Herbert J. Muller )
- To make safe or secure: “We would rather forgo certain benefits in order to be assured against certain evils” ( Alfred E. Smith )
- Chiefly British To insure, as against loss.
Origin of assureMiddle English assuren from Old French assurer from Vulgar Latin assēcūrāre to make sure Latin ad- ad- Latin sēcūrus secure ; see secure .
- as·sur′er as·sur′or
Usage Note: Assure, ensure, and insure all mean “to make secure or certain.” Only assure is used with reference to a person in the sense of “to set the mind at rest”: The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of “to guarantee persons or property against risk.”
(third-person singular simple present assures, present participle assuring, simple past and past participle assured)
From Old French asseürer (Modern French assurer), from Latin ad- + securus (“secure”).