(Average Revenue Per User) A revenue calculation often used in the cellular industry and other subscription-based services where users pay varying fees depending on type of contract and usage. The term may be used in any industry that measures revenue on a per-user basis.
arpu - Investment & Finance Definition
Average revenue per user is calculated by dividing revenues by the subscriber base. Non-service revenues, such as equipment or other sales, are included in the calculation. The definition often is used in the telecom industry. User refers to one customer, such as a cell phone user.