affinity cardaffinity card
a customized credit card offered as part of a special marketing arrangement, as to customers of a retail chain or members of the alumni association of a university
A credit card sponsored by an organization, such as a university or business, that receives part of the card user's fees.
(plural affinity cards)
- (finance) A credit card made available by a bank or other lender to qualified people associated with a sponsoring organization (such as a club, educational institution, charity, or business), typically with provision for a portion of the lender's interest income to be paid to the sponsor and sometimes providing special benefits (such as reduced fees) for the users.